Marketing Management 15/e (Old Edition)

Description

Author: Philip Kotler

Brand: Pearson Education India

Edition: Fifteenth

Features:

• For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
• The world of marketing is changing everyday–and in order for students to have a competitive advantage, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
• The fifteenth edition is bundled with Indian cases and is updated where appropriate to provide the most comprehensive, current and engaging marketing management text as possible.
• The bundled book marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.

Package Dimensions: 37x253x1540

Number Of Pages: 870

Release Date: 01-01-2015

Details: The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.